I'm pretty late watching this movie, but that's because I didn't want to pay for it. Reason #1, the science is bogus. The whole 10% thing had been refuted a while ago. I remember when it was all the rage, I think it was the late 80s, or early 90s, at least where I am from. I was a kid, and we were talking about it during a break at school with my friends. Not really a topic for 10-year-olds, but I was weird like that. What I can't remember is when I knew it was stupid. We now do know, there is no part of the brain going unused, or not up to its potential. I'm not going to go into details here, let's just say that when I saw the trailer of this movie, I found it weird how they could use something so archaic.